Websites
Our web development services involve thinking strategically before acting creatively.
This is Visual Intelligence and means delivering websites that function how they should and where visitors feel like they belong. Exploring, gathering, and buying begins with leveraging the right key words with the right design content. Our clients’ sites beckon viewers to discover what lies beyond the home page—to open the door and invite them inside in ways that avoid confusion and frustration, and instead inform, entertain, and lead to action.
This is why the best websites make visitors feel like it’s “all about me” and not “all about you.” Sure, it’s okay to have About Us content in the navigation, but remember the customer is thinking, “I’m not here on your site for you. I’m there for me.” It’s a user experience, not a provider experience.
Here’s one example of making “it all about me.” You find the backpacking tent of your dreams and enter the shopping cart for the first time on your new, favorite outdoor products’ site. Before your purchase you are required to set up an account that subsequently requires you to receive an email confirming your new account and the message, “Receiving a verification email could take several minutes.” “What? I have to wait to give you my money? I don’t think so.” All-about-me sites instead offer me the option to immediately check out as a guest. Sure, you may have lost an opportunity to gather some additional valuable intelligence, but you’ve now gained a customer who is more willing to set up an account during their next visit to purchase a her favorite lightweight sleeping bag.
For some customers, your website may be the only user touch point for your brand. The rules of consistency, hierarchy of communications, and simplicity and clarity here are no less important. How you leverage established brand graphics, photography, colors, and typography will either attract and pull in users or push them away and send them packing for some other site that makes “it all about me.”