South Mill Champs

Mushroom Tornado Stirs Things Up

With more than 80 years of growing fresh mushrooms, South Mill Champs saw an opportunity to disrupt the fresh produce business with new products and innovative packaging. They called upon Catapult to develop the new e-commerce website and the various brand identities, create all the copy content, shoot all the recipe images, and produce the embedded video. “Everything mushroom and responsibility grown” means leading out with a remarkable brand that leaves others to grow in the dark and be blown away, so to speak.