Shamrock saw a market opportunity to introduce an entirely new package to replace the ubitquitous yet aging paperboard carton, and bring news to the dairy category that continued to experience declining sales volume. Shamrock’s mmmmilk packaging demonstrates that even with a commodity like milk, intelligent and creative design drives sale volume and revenues. Even with a 2X higher retail price Shamrock enjoyed increased sales of 100% to 300% across all SKUs after the first six months.
