Leveraging a family legacy of California almond growers, it was time for Nut Butter Concepts to offer their proprietary almond butter products to consumers everywhere—delicious and squeezable. With one-of-a-kind packaging that clearly says what’s inside, Noosh is more than just another pretty package on the shelf. Instead, it’s a tangible symbol that delivers package power with taste appeal that moms and kids are sure to go nuts for. Packaging we’ve developed for other Noosh almond-based line extensions are changing the face of the ubiquitous almond.