Brands with real package power are always designed in good taste. This new 15-SKU product line of beef and pork jerky introduces the legacy flavor of authentic Mexican barbecue that differentiates it from all others in this crowded consumer goods category. With compelling typography and original illustrations, Barbacoa Sabor offers more than just the taste of Mexico—it’s a brand that Catapult’s client and the retail trade will find worth chewing on.