Joshua Parker, 18-year old artisan and entrepreneur of real maple products from upstate New York, asked Catapult to help put him on the map, so to speak. In very short order and in a most collaborative way, we worked with this business phenom to turn his passion for everything maple into a national brand. With a new identity and new packaging, his full pantry of maple products look and taste as delicious as his new maple cotton candy.
Four months later he presented his burgeoning brand of maple products to the hungry sharks on Shark Tank. It’s a sweet American success story with a history still in the making.