Calbee Harvest Snaps

Say, "Yes, Peas!"

With new owners in the U.S. Calbee North America sought to rebrand and reposition the stagnant Snapea Crisps product line consisting of just four SKUs and less than $25MM in annual sales. Calbee NA has increased its retail business 500% in the first three years since the introduction of a new brand, new packaging, and new products. The new name, Harvest Snaps, now serves as the overarching brand name and includes three product lines: Snapea Crisps, Lentil Snaps, and Black Bean Snaps.

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