EFD – Case Study

A Case Study

Can Your Building Be Branded?

E-Funds needed a new name and identity—to create a brand that better reflected their product offerings and make them more competitive.

INITIAL OBJECTIVES

Develop new brand messaging, improve brand identity, marketing materials, and better connect employees and customers with the new brand.

 

CHALLENGES

Logo improvements must be modest to leverage the brand’s existing equity. Improve all marketing communications to elevate perceptions of product offerings. Engage visitors and employees with the brand at corporate HQ.

 

RESULTS

A new identity was launched and new marketing materials created. Developed branding program throughout HQ to engage visitors and employees at all touch points. The new, strengthened brand increased the company’s goodwill value and yielded a higher sale price in the subsequent corporate acquisition.